Lilly Pulitzer® Partners with BCCA for National “Shop and Share” Event

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The Woodlands, Texas (September 28, 2012): In honor of October as Breast Cancer Awareness month, Lilly Pulitzer will be hosting a national “Shop and Share” event on October 6, 2012. Similar to other local “Shop and Share” events held to support local organizations throughout the year, participating stores will donate ten percent of sales from the one-day event to The Breast Cancer Charities of America (BCCA). Customers can help contribute to this cause by shopping at any of the 18 Lilly Pulitzer retail stores and at over 45 participating Lilly Pulitzer Signature stores throughout the nation on that day. The donation will benefit BCCA’s primary program service, The Help Now Fund (an emergency financial assistance program that helps with the rent and utilities of breast cancer patients who are going through treatment), and The University Education Program.

“We are thrilled that Lilly Pulitzer has selected our organization to partner with for a second year in the fight against breast cancer,” said BCCA Executive Director, Erica Tullis. “We have been very fortunate that Lilly Pulitzer has taken a great interest in the work that BCCA is doing to help in the fight against breast cancer and how they have generously been able to impact the lives of women throughout the nation.”

“The fight against breast cancer is a personal one as members of our organization, as well as many of our customers, have been affected by this disease,” said James B. Bradbeer Jr., President of Lilly Pulitzer. “We were drawn to the unique mission of BCCA and are proud to again help support their efforts in helping breast cancer patients and their families through integrated cancer care and financial aid.”

Mark your calendars for this great event for the cause. To find a list of the participating stores nearest you, visit: blog.lillypulitzer.com.

Download the full Press Release

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About The Breast Cancer Charities of America
The Breast Cancer Charities of America (BCCA) is a non-profit organization with new global headquarters in The Woodlands, Texas. With over 25 years of experience in the non-profit industry, BCCA is dedicated to helping thousands of women through our Help Now Fund and by funding non-invasive breast cancer research. Follow us on Facebook.

About Lilly Pulitzer®
Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. It all started 50 years ago with a simple shift dress in Palm Beach, Florida. Today, Lilly Pulitzer provides a collection of modern resort wear inspired by the authentic Palm Beach lifestyle. Lilly Pulitzer can be found online and in 18 company-operated retail stores, over 75 Signature Stores, and major department stores nationwide. More information on products, distribution and the Lilly Pulitzer story is available at http://www.lillypulitzer.com and blog.lillypulitzer.com or follow us on Facebook, Twitter, and Pinterest.

 



2012 Stiletto Sprint in the News!

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Woodlands Online



Brighton Collectibles Chooses BCCA for 2012 Power of Pink

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The Woodlands, Texas (September 25, 2012): Every year, Brighton Collectibles releases a limited edition bracelet where a portion of the proceeds go to a local breast cancer charity. Brighton Collectibles of The Woodlands has chosen The Breast Cancer Charities of America (BCCA) as their charity for 2012.

$10 from every $50 bracelet from September 28, 2012 to October 31, 2012 will go to BCCA when purchased at The Woodlands Mall. “This year our goal is to break the Brighton Collectibles one-store record” said Erica Tullis, Executive Director of The Breast Cancer Charities of America. “We’re aiming for 600 bracelets sold at The Woodlands store…we want to show the national retailer that The Woodlands is serious about making a difference!” said Tullis.

For this Friday & Saturday Kick-off weekend ONLY, with the purchase the Power of Pink bracelet, 10% of all additional items purchased will be donated to BCCA. Be sure to pick up some of the other pink line products including: the Go Go messenger bag, the pink twister card/phone case, a zippered coin purse, and a Power of Pink Keyfob. A portion of sales from these items will also go to BCCA.

Join Brighton Collectibles at The Woodlands Mall for the Power of Pink Kick-off Party on Friday, September 28, 2012 form 9-10am, with breakfast provided by Chick-Fil-A of The Woodlands and from 4-6pm for the Power of Pink Happy Hour, with appetizers provided by Brio Tuscan Grille.

Proceeds will benefit BCCA’s primary program services, The Help Now Fund (an emergency financial assistance program that helps with the rent and utilities of breast cancer patients who are going through treatment).

To pre-order your Power of Pink bracelet, please contact:
Brighton of The Woodlands – (281) 419-1211

Download the full Press Release

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The Breast Cancer Charities of America (BCCA) is a non-profit organization with new global headquarters in The Woodlands, Texas. With over 25 years of experience in the non-profit industry, BCCA is dedicated to helping thousands of women through our Help Now Fund and by funding non-invasive breast cancer research.



Top Five Benefits Of Stretching

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Stretching should be a part of your fitness routine. It is, indeed, a form of exercise. Stretching involves elongating a specific muscle or muscle group to its fullest length.

 

Here are the top five benefits of adding stretching to your everyday life:

1.     Stretching Increases Flexibility

Flexibility is the degree to which an individual muscle will lengthen. Lack of flexibility causes your movement to become slower and less fluid and makes you more susceptible to muscle strains, ligament sprains and other soft tissue injuries. The most effective way to increase your flexibility is by stretching.

 

2.     Stretching Improves Circulation

Stretching increases blood flow to the muscles. This increased blood flow brings more nourishment to the muscles and removes more waste byproducts from the muscles. Increased blood flow can also help speed up recovery from muscle and joint injuries.

 

3.     Stretching Improves Balance and Coordination

The increased flexibility that comes from stretching improves balance and coordination. Improved balance and coordination lowers your risk for falls.

 

4. Stretching Helps Alleviate Lower Back Pain

Stiff and tight muscles in the lower back, hamstrings, buttocks and hips is one of the more common causes of lower back pain. Stretching these muscles will alleviate the pain.

 

5.     Stretching Helps Improve Cardiovascular Health

Recent studies have found that stretching can improve artery function and lower blood pressure.

In conclusion, don’t overlook the benefits of stretching. Make sure that stretching is a regular part of your fitness program.

 



Only One Week Left to Register for the Stiletto Sprint!

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The Woodlands, Texas (September 6, 2012): Have you been practicing running in your heels yet? If not, you still have time to perfect your stiletto running skills before the big race next Saturday.

The Breast Cancer Charities of America (BCCA) is hosting the 3rd Annual Stiletto Sprint sponsored by Clear Choice Orthodontic Associates at Market Street on Saturday, September 15, 2012. What is a Stiletto Sprint you might ask? It’s a fun, entertaining and short distance 50 foot sprint in high heels (or in sneakers for those not wanting to wear heels) down Market Street in support of breast cancer awareness.

“We are getting really close to race time and the anticipation is incredible,” says BCCA Executive Director Erica Tullis. “Our staff, wonderful volunteers and sponsors have been working hard in getting ready for the Sprint, and making it bigger and better than ever!

BCCA is excited to announce that Fox 26 News anchor Natalie Bomke will be our race Emcee for the Sprint.

Event activities include a Women’s Stiletto Sprint, the always entertaining Men’s Stiletto Sprint, a non-competitive “Divas in Training” Sneaker Sprint for girls under 12, a non-competitive Sneaker Sprint for boys under 12, and a Co-Ed Sneaker Sprint for adults not quite ready to brace sprinting in 3” heels. There will be a family zone featuring a balloon artist, food vendors, a photo booth, and much more!

Check in begins at 8:00am, and the races begin at 9:00am. Funds raised will benefit the Help Now Fund (an emergency financial assistance program that helps with rent and utilities of those who are going through breast cancer).

Remember to wear your pink and dress to impress the judges for the costume contest. Best dressed male and female winners will be announced during the awards ceremony.

Winners of the race receive hundreds of dollars worth of FANTASTIC prizes donated by Tiffany & Co., Tommy Bahama, Crescent Moon Wine Bar, Fleet Feet and Langford Market.

To register for the event, visit: www.StilettoSprint.com.

The Stiletto Sprint is presented by ClearChoice Orthodontic Associates. Other event sponsors include: Northside FIAT, Rico’s Mexican Grill, The Strong Firm, Radiance Advanced Skin and Body Care, HEB, Corkscrew BBQ, ACI Construction, Northside Lexus, 104.1 KRBE, Tiffany & Co., Vedas Medical Spa and Wellness Center, Tommy Bahama, Langford Market, Mainstream Boutique-The Woodlands College Park and Spring Louetta, Double P Bakery, Woodlands Online, Fleet Feet, Fischer and Aniston Boutique, Community Impact Newspaper, Pure Healthy Eatery, Market Street, Outback Steakhouse, Houston Community Newspapers, The Wiggle Factory, Chick-fil-A of The Woodlands, Sunny Street Café, Crescent Moon Wine Bar, Woodlands Modern Dentistry, Sweet & Sassy, Brooklyn Café and Pinkberry.

For more information about the organization please visit: www.iGoPink.org.

Download the full Press Release

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The Breast Cancer Charities of America (BCCA) is a non-profit organization with new global headquarters in The Woodlands, Texas. With over 25 years of experience in the non-profit industry, BCCA is dedicated to helping thousands of women through our Help Now Fund and by funding non-invasive breast cancer research.