Breast Cancer Charities of America, a global independent nonprofit with headquarters in The Woodlands, will host an inaugural gala to raise money for breast cancer programs Oct. 29 at Avia Hotel.
Proceeds will go to BCCA programs, such as the Help Now Fund and iGoPink campaign. Help Now helps breast cancer patients pay rent and utilities, and iGoPink is a fashion-forward campaign that takes a new approach to assisting breast cancer patients.
“Eighty percent of net funds raised at the gala will go to work in the local community,” said Erica Harvey, executive director of BCCA and iGoPink.
There will be a cocktail reception, and the band Yelba will perform at the Unmasking Breast Cancer Masquerade Gala. The name of the gala ties into the organization’s mission of unmasking new noninvasive treatments for breast cancer.
–>Attendees are encouraged to dress for the masquerade theme and wear hot pink to support the cause. Educational material about breast cancer and how to prevent it will be available. A silent auction will include trips, jewelry and dining experiences. There will be artistic and interactive activities at the gala, such as a photo booth.
“It’s like an adult Halloween party in The Woodlands,” Harvey said.
BCCA, located at 2002 Timberloch Place, Suite 200, is associated with 200 hospitals. In 2009, it provided $1.5 million for breast cancer research, financial assistance and educational programs, which was funded in the first five months of operation.
BCCA has been linked with fashion designers such as Trina Turk, who has a high-end clothing line available at Neiman Marcus, Nordstrom and Bloomingdales. Harvey said the organization’s appeal and logo, which includes a stiletto heel, has brought in people to work on projects.
To qualify for the Help Now Fund, women must be referred by a social worker, nurse or hospital. Critical cases are considered first.
“We look at integrating a person’s lifestyle into the medical treatment,” Harvey said. “We focus on mind, body and spirit.”
Harvey said iGoPink follows a care pyramid of six elements: medical, nutrition, exercise, attitude, support and meaning and purpose.
“(We figure out) how the person can impact themselves, how you can take preventative measures to increase your health with what you currently have,” she said.
Tickets are $100 for the gala, and sponsorships are available. Sponsorships will be finalized by Oct. 20. The event is black tie optional. For more information, visit www.thebreastcancercharities.org, www.igopink.org or www.unmaskingbreastcancer.com.
Lauren Hodges can be reached at firstname.lastname@example.org.