Honor Mom This Mother’s Day + FREE eCard

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Close-up of a bouquet of pink roses with happy mothers day written in pink on a card


Mother’s Day is less than a week away and is this Sunday, May 8th! This Mother’s Day, show how much you care by honoring her with a gift that keeps on giving and supports women with breast cancer.

When you make a donation to The Breast Cancer Charities of America, not only will you help support patients struggling with breast cancer and help educate women across the nation about breast cancer, but you also can send a FREE Mother’s Day card to Mom by email! Here’s how:

Step 1: Go to donate.thebreastcancercharities.org/donateiGoPink

Step 2: Select a donation amount or enter a custom dollar amount to give.

Step 3: Check the box before “Dedicate my donation in honor or in memory of someone”

Step 4: The new options (shown below) in the gray area will appear. Select the type (In honor or memory of), enter your Mother’s name and information, click on your preferred eCard photo, and add a personal message.

donate on mothers day 2016

Step 5: Click on “Preview” to review your card.

Step 6: Complete your information and payment details. Click “Send Your Gift” and your Gift Card will be on it’s way by email to your Mom!

Mother's Day Card

On behalf of The Breast Cancer Charities of America, we thank you for your support and wish a Happy Mother’s Day to all of the moms in our lives – past, present and future! A special thank you to the mothers, grandmothers, godmothers, stepmothers, mothers-in-law, aunts, wives, partners, sisters, friends, fellow moms, mentors and women who love and have loved us with a mother’s heart.

The Pink 5k: 10-Day Kendra Scott Registration Challenge

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Pink 5K Kendra.001

The Pink 5K, presented by Northside Imports – FIAT – Alfa Romeo – Maserati, is only three weeks away! The family fun run will take place at Creekside Park, and is open to all adults, children, and even dogs.

Sign up in the next 10-days (before midnight on April 24), and be entered to win a matching Kendra Scott magenta Rayne necklace Andy and bracelet set. Visit ThePink5k.com to register now and be entered in the raffle for this package, valued at $180, donated by Kendra Scott – The Woodlands.

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The Breast Cancer Charities of America will also be doing giveaways for the top individual and team fundraisers each week leading up to the race for participants to get involved. Follow The Breast Cancer Charities of America on Facebook, Twitter, and Instagram to participate in their social media giveaways, where multiple winners will be rewarded gift cards and more!

The Pink 5K will take place Mother’s Day weekend on May 7, 2016. Registration will be open all the way to the morning of the event on-site, but to win the Kendra Scott package, register by April 24 at ThePink5K.com.

Special thank you to our event sponsors: Luke’s Locker, Christian Brothers Automotive, Stephens & Gatewood Dentistry, Insperity, The Houston Fertility Clinic,  Kendra Pratt Orthodontics, Waste Connections Inc., Air Now Services, Inc., SpeedPro Imaging, JStacy Photography, Tara Flannery, Massage Heights – Panther Creek, Avanti Senior Living, The Mansions Great Estates, Urgent Clinics Medical Care, Home Depot, H-E-B, The Woodlands Lifestyles & Homes, PKWY Magazine, PR Luxury Media/ reviewit.FLair.Vida Social Magazines, KSTAR Country Radio, Woodlands Monocle, The Woodlands Journal, Hello Woodlands, Woodlands Online, Chick-fil-A, Blue Mug Café, Brooklyn Café, Mi Cocina, Grimaldi’s Pizzeria.

iGoPink Scholarship Serves Local High School Seniors

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Photo copyright Holly Davis Photography

The Breast Cancer Charities of America is in the process of accepting applications for their iGoPink Scholarship, which is granted to students whose families have been affected by breast cancer.  The iGoPink Scholarship is a Houston-only program service of BCCA servicing our local community.

“So many patients that we service will reach out to us, saying that the thing they care about the most is that their breast cancer journey doesn’t impact their children.  Many fear that the costs of treatment may inhibit the family’s ability to send their child to college,” said Erica Johnson, Founder and Executive Director of The Breast Cancer Charities of America.  “That’s where the iGoPink Scholarship can step in and help these local families.”

Those awarded will not only receive the scholarship, but will also have the opportunity to be a part of a survivors photoshoot, produced by Holly Davis Photography, which will be featured on The Breast Cancer Charities of America’s webpage, sharing their survivor stories and testimonies with hopes to inspire other families who are going through the same struggles.

Recipients must live within 50 miles of Houston and have an immediate family relative who has been diagnosed with breast cancer in the last year. If you or someone you know is graduating this spring, learn more and apply by April 21st on our iGoPink Scholarship page.



Adriana Story: iGoPink Scholarship Recipient

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Meet Adriana, 2015 iGoPink Scholarship Winner and daughter of a breast cancer survivor!

The iGoPink Scholarship is a $1,000 scholarship awarded to graduating seniors in the Houston & surrounding areas who are affecting by breast cancer. All qualifying applications will be submitted to the committee and considered for aid.

This is Adriana’s Story…

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“When my mom was diagnosed with breast cancer it felt as if someone had stolen our sense of security and comfort. At first, all we expected was for my mother to have the mass removed from her breast. But further testing had revealed the horrible news; she had to go through chemotherapy and radiation to prevent a more aggressive cancer from occurring.

My parents were heart broken. We started praying before dinner. It brought us closer as it changed our lifestyle. When the time had come to cut my mom’s hair because it had started falling out in clumps, my sister, mom and I all cried. Being a woman and stripped of such a simple but signifying thing is truly devastating. I remember the day my mother had told me with tears in her eyes that she wouldn’t come to my track meets or be around any of my friends because of how disgusting she thought she looked. My heart broke and ached at the thought of having such low confidence from a cruel and unwavering disease.

The following months were a trial of faith and courage, but we survived as a family. My mom’s hair grew back think and curly. From her spirit you wouldn’t have guessed a woman as strong as her has cried on the floor in pain from side effects of medications. Most of us don’t receive stares when we visit public places or have to explain to a second grade class why their teacher is bald. Although cancer is such a dreaded thing it taught us to have faith in the Lord. It has brought our family together. I guess it could be a blessing in a way; opening our eyes and helping us appreciate valuable time spent with love ones and good health.”

Learn more about the iGoPink Scholarship Program and how to apply HERE

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Newfield Exploration Grants $5,000 to The Breast Cancer Charities of America

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Newfield Exploration Grant to iGoPink

The Breast Cancer Charities of America was honored to receive a $5,000 grant from Newfield Exploration, an independent oil and gas company, to fund their ongoing community and program services.

Newfield Exploration created ‘The Newfield Foundation’ in 2001 to improve their own community. The foundation’s mission is to improve the quality of life through support of programs.

The Breast Cancer Charities of America is a nonprofit organization headquartered in The Woodlands, TX serving women on a national basis. BCCA is the leader in integrated cancer care, and strives to educate women on mental and physical well-being.

“We are so grateful Newfield Exploration has made this generous donation” said Erica Johnson, Founder and Executive Director of The Breast Cancer Charities of America. “Grants like this allow us to help women who are dealing with the stress that breast cancer brings.”

The Newfield Grant will be used for The Breast Cancer Charities’ program services, such as the Help Now Fund, iGoPink Educational Workshops, Feeling Beautiful Again and the iGoPink Scholarship Program among other services the organization provides.

The Breast Cancer Charities of America is accepting donations to fund future programs and help more women battling breast cancer. For more information on The Breast Cancer Charities or how you can support its community efforts, please visit donate.thebreastcancercharities.org/donateiGoPink

The Pink 5K Fundraiser Guide

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Pink5K Banner

Thank you for registering for The Pink 5K! 

Haven’t signed up? You still have time! You, your friends, family, and loved ones can still take advantage of Early Bird Registration, buy tickets, and join a team at ThePink5K.com

Buy Tickets

So, what’s next? Now that you have reserved your spot, you now have the opportunity to create a team or raise funds individually to further support women with breast cancer. After registering for the event, you should have received an email with the subject title “The Pink 5K Purchase Receipt” confirming the registration as well as an invitation to claim and log into your personal online fundraising account. If you have any issues logging into or setting up your account please feel free to contact us at jen@igopink.org.

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Now that you have claimed your account, CONGRATULATIONS on becoming an official 2016 Pink 5K Fundraiser! To get started, we have shared tips on how to get the ball rolling and spread the news about your campaign. We are THRILLED that you have chosen to show your support and we will be here every step of the way to cheer you on!


Getting Started Tips


1. Personalize Your Fundraising Page

Let’s get personal! Update your online fundraising page to make it your own, to honor a friend or family member, and so that your page is easily recognizable to people that know you and your cause. You can add your own text, pictures, or even video!



Remember, potential donors will be interested in your cause, but they are primarily interested in YOU. Make sure you tell them why you are getting involved and what your connection is to the Pink 5K and supporting women with breast cancer – it doesn’t have to be long!

Pink5K 2016

2. Self Donate To Your Page

Make a Donation to your OWN Page. Why? Friends, family and page visitors are more likely to donate to your page when they see that someone has already contributed. Donating some of your own money also demonstrates to potential campaign supporters that your are serious about helping the cause.


3. Update your Facebook profile to show your support!

Share your campaign with your friends, family and followers on Facebook! Simply choose the image or images you like, save the photo, and update your Facebook profile photos.

To save a photo, click and hold (Mac) or right mouse click (PC) on the image until a dialog box appears. Then select “save” to have your own copy of the image. You can then update your profile photos by uploading the image(s) on Facebook.


Profile Photo:

Option 1:


Option 2:


Option 3: Be Creative. Create your own! Use a photo from last year’s race, take a selfie dressed in your best pink attire, share a photo honoring a loved one – the options are endless! Have fun and update your photo as race day draws nearer.


Cover Photo (Profile Banner):

Option 1:


Click here to view and save the original image to fit the recommended Facebook profile cover photo size (dimensions 851px by 351px).

Option 2:


Click here to view and save the original image to fit the recommended Facebook profile cover photo size (dimensions 851px by 351px).

Option 3: Create Your Own! Take a group photo with your team, make and snap a picture of a homemade sign asking for support, create a photo collage of why YOU are participating in the Pink 5K and raising funds for breast cancer, and so much more.


Facebook Example:

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4. Share on Social

Now that you have updated your Facebook page photos, now it’s time to get social! Start fundraising through Facebook, Twitter, Instagram and your other social media accounts with these tips:

  • Share the news. Post an update that you are attending the Pink 5K and fundraising to support women with breast cancer! Be sure to share your fundraising page URL, explain why you are supporting the cause, share inspiring stories, and encourage your family and friends to donate.

Save and share the images below with your personal message on your Facebook timeline:

Photo 1:


Photo 2:


  • Create a Facebook Event. Setup your own Facebook event page, invite your friends, and post updates on your progress! Learn how to create your own Facebook event by clicking here.
  • Tag Your Friends and Donors. Start on Facebook by tagging those that have already donated and thanking them for their donations. When you tag someone your post gets shared in your activity feed and the other person’s activity feed too. This also sets the frame that people are already donating to your page!
  • Set Goals. $200 by one week, $400 by two weeks, etc. Use your social media accounts to update followers on your progress towards each goal and ask for people to help you get over the next hurdle.
  • Consider Gifts. Offer your own gifts to friends and family who helped you reach your goal. Or provide a raffle or prizes for certain giving levels. It doesn’t have to be anything extravagant, just a token of your appreciation.

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5. Individually Email 5-10 Closest To You

Ask family and friends for donations! Getting your “inner circle” to donate to your page will help you build up some momentum. It’s also good to start with the people you are most comfortable with. Don’t have their email? Send them a text!

Sample Email Fundraising Strategy:

  • Day 1 Email #1: Send 5-10 very close contacts (family and your closest friend or two).
  • Day 2 Email #2: Send to 10-15 close contacts (your entire circle of good friends).
  • Day 3 Email #3: Send to as many other contacts you feel comfortable sending a message to (co-workers, friends, friends of friends, distant relatives, your address book, etc.).


Thank you so much again for becoming an official 2016 Pink 5K Fundraiser!

Remember to have fun and know that your all of your hard work is going to help support women battling breast cancer. Through the generosity of people like you, we can PRESS forward in the fight against breast cancer and continue our program services that focus on Prevention, Research, Education, Survival, and Support. Happy fundraising!

The Pink 5K FAQ’s

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PINK5K Social Banner.001

Have a question about the 3rd Annual Pink 5K? Here our the top 14 FAQ’s and answers:

  1. Where can I buy a ticket?
  2. What are the ticket prices?
    $30 for early bird registration (through March 31); $35 from April 1-April 31; $40 from May 1-7; $45 day of event (*note, shirts/shirt sizes not guaranteed if registering after May 1)
  3. Where will we run? And what time should we arrive?
    The fantastic Rob Fleming Park in Creekside, The Woodlands, TX. The gorgeous 5k route will take you past lakes, through tree lined areas and makes for a beautiful ambiance to run or walk! (Click here for a map to the park…easy parking all around the facility and can’t miss it by the sea of pink!)Rob Fleming Park Legend 1 Screenshot 2015-05-05 16.40.35
  4. Does everyone get a t-shirt and medal?
    Every registered adult (ages 13 and above) will receive both a t-shirt and a finish line medal. For our fun little runners under 13, every registered child will receive a t-shirt plus a kid-friendly goodie out of our finish line kids bin!20150509_Pink5K_010-2
  5. When is packet pick up?
    Packet pick up will be held on Thursday, Feb 5 and Friday Feb 6 from 11am-6pm both days at Luke’s Locker in Market Street, The Woodlands. (Click here for a map to the location).
  6. Can I run with a stroller? Can my kids participate?
    YES to both! We are a family friendly event and believe that fun runs are meant to be just that…FUN for all! We will kindly ask that all families (with kids or strollers) start near the back of the heats to allow our serious runners the opportunity to clock their speedy times!
  7. What is the ‘Honor Wall’ and how can I participate?
    With a $10 donation, you can honor your mother and/or a loved one on the Honor Wall located at The Pink 5K for all attendees to see. It’s a wonderful early Mother’s Day Gift that helps support women with breast cancer. You can pre-purchase and personalize the dedication card with their name when you register at www.Pink5K.org 11108831_10152763780501205_1487636295264623281_n
  8. Are there awards and contests I can win?
    Of course. What would a race be without awards? We will have awards for the first place male and female runners. We will also have awards for the top fundraising individual and the top fundraising team!IMG_9968
  9. Are there any tips on how to train or what to wear for the event?
    ABSOLUTELY—we love our dedicated and creative costume participants!   The more creative the better. Remember our event motto is: “Have Fun. Do Good.”….so get your creative hats on! 1546098_10152763776381205_5903048983370954332_n
  10. Is the race ‘fur-baby’ (aka. Dog) friendly?

Fido is more than welcome to come with you but we ask for them to stay in the Rob Fleming Park area and not on our race paths. Although you may have the sweetest dog ever (that could outrun everyone for the 5k trophy), they can be suddenly spooked by people, crowds, etc and we want to keep all of our participants safe! But let your pup enjoy the pre-and post festivities as we love our supporters no matter if they’re adults, kids or fur-babies. (Who ever thought that Fido would look so cute in a pink tutu?? We’re just saying…get creative!!)


  1. What happens if there is bad weather?

It is always our goal that the “event will go on”….however, if there is thunder or lightening, the safety of our participants is our TOP priority and concern!

  1. Is the event chip-timed?

The Pink 5k is a fun-run…no chip timing. We’re here to run (or walk) as fast as we can to beat breast cancer, but everyone is a winner no matter what the clock says. Come out and have a FUN time with us!

  1. What do I need to bring with me on race-day?

Simple check list would include:

  • Race bib & safety pins (which you will receive all at packet pick up)
  • Your Pink 5k t-shirt (if you like to wear it on the race path…otherwise get creative and make your own costume!)
  • Money or a credit card if you want to participate in the ‘Honor Wall’ (note: if you pre-purchased honor wall items online or at packet pick up, we will have them pre-posted and/or ready for you to personalize!)
  1. Can I change my shirt size?

We know that sizes can always be different (our t-shirts run very true to size). So we ask that you pick your best fit when you register. If it’s too big/small, you’re welcome to bring it to the registration tent on race day to see what sizes remain…but we like to keep true to our word: if you signed up for a size, we’re going to do our best to have that shirt size there for you!


Did not answer your questions? Please email us at info@igopink.org and we would love to answer your questions and address any concerns that you may have.

We look forward to seeing you at The Pink 5k on Saturday, May 7!


How To Add NEW YouTube Donation Cards

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Great news! YouTube, the video-sharing website that many of us use daily, announced yesterday that they have rolled out a new feature called “donation cards.” Along with other pre-existing “cards” available to YouTube content creators, donation cards are now available to appear on videos. The custom cards can now be created to invite subscribers and viewers to donate directly from the video to the YouTuber’s favorite nonprofit.

So how does it work? To add a donation card, you must have a YouTube account and have uploaded a video or videos to your channel. Now let’s get started!

1. Sign into your YouTube account, go to your Video Manager.

2. Go to “Videos” and on an uploaded video, click the “down arrow” button, and on the drop down select “Cards.”

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3. The selected video will appear and begin to play. Click on “Add card“, locate “Donation” on the dropdown, and click the “Create” button.

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4. Next, type in the name of any any United States, IRS-validated 501(c)3 public nonprofit organization, such as our nonprofit organization listed as “iGoPink” for The Breast Cancer Charities of America.

Once you have typed in the nonprofit’s name (such as “iGoPink“), the name will appear, click on the organization’s image (if available), and select “Create card.”

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5. Now you are able to customize the card by adding a title, teaser text, and select “Create card.”


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You can even change the image from the selected image options; however, you cannot upload a new image.

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6. After the card is created, you can change where the card appears in your video by dragging the slider, located underneath the video, to the desired time (for example, 1:06 in this video below).

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7. Note that just like other YouTube card selections, you cannot add 2 cards that promote the same link, nonprofit, video, playlist, or function. (see warning below)

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8. Your card is now automatically saved and visible to all subscribers and viewers who watch your video!

The “card” will appear at the designated time and in the top right hand corner of the video (Desktop view).

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If a viewer selects the card, an additional panel with your message (custom title and teaser) will appear (Desktop view).

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Once the viewer selects the message on the new panel, a pop up will appear over the video and gives the viewer an opportunity to make a donation. The viewer can select $5, $10, $20, or other amount to donate before selecting Next.

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In the final step, the viewer (and donor) can review their donation, add a payment method, and press Accept and Donate to make a donation to iGoPink or another U.S. nonprofit organization.

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Watch YouTube’s “donation card” feature in action by viewing iGoPink’s Apple Pie Bites video below! The “donation card” will appear at 1:06.

YouTube has over a billion users that now have new opportunities to do good for great causes across the United States! We hope you try YouTube’s newest feature and transform each view into a donation.

For more information or questions about how to setup donation cards to help benefit iGoPink, please contact Jen at jen@igopink.org

Thank YOU so much for helping iGoPink make a difference and support breast cancer patients that need our help!

The Pink 5k Returns to The Woodlands

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PKWY Pink5K 2016

The Pink 5k is returning to The Woodlands on Saturday, May 7, 2016 in Creekside Park, for the third consecutive year, benefitting The Breast Cancer Charities of America.  Presented by Northside Imports- FIAT- Alfa Romeo- Maserati, The Pink 5k sold out in 2015 and expects to be another sell out in 2016 with over 1,000 walkers and runners on Mother’s Day weekend.

“We are excited to celebrate Mother’s Day weekend with the community by honoring moms and women everywhere through The Pink 5k!” said Erica Johnson, Founder and Executive Director of The Breast Cancer Charities of America.  “What better way to honor the women in your life than walking to win the fight against breast cancer.”

The race is open to all ages (including children, dogs and even strollers).  Awards will be given to all participants as well as special awards for top fundraising teams and individuals.

Early Bird Registration is open now at www.ThePink5k.com  for only $30 until March 31.

Proceeds from The Pink 5k will go to help the charity’s mission to eliminate breast cancer as a life-threatening illness and to directly help women to prevent & survive breast cancer through their program services.

Sponsorship opportunities remain.  For questions or to get involved with The Pink 5k, contact BCCA’s offices at 936.231.8460 or Info@iGoPink.org

Pink 5K 2016 Event Page


4 No-Stress Thoughtful Last Minute Gifts

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We wish you and your family a Merry Christmas and Happy Holiday! Still Shopping? Here are 4 last minute gift ideas that make a difference.

Christmas Tree Branches Border. Vector Illustration

1. Shop Online

Avoid the crowds! Instead go online and give the gift of love, hope, time, and charity.

Click here to give a gift


2. Send an eCard 

Honor a loved one AND send a personalized eCard this holiday season!

Send an eCard

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3. Pink 5K

Register yourself, Mom, sister, family member, friend, and loved ones for the Pink 5K!

The Pink 5K is on the Saturday before Mother’s Day (May 7) and would be a thoughtful gift for her – now available at Early Bird prices!

Sign Up Here

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4. Shop Amazon Smile 

When you shop at Amazon Smile, Amazon donates 0.5% of the purchase price to The Breast Cancer Charities of America.

Go to http://smile.amazon.com/ch/26-4602950 and support us every time you shop. Thank you for your support!

Shop Now


Thank you for sharing your gifts this holiday season and helping the Breast Cancer Charities of America make a difference!

Through your generosity, we can continue our program services that focus on Prevention, Resources, Education, Survival, and Support. Have a happy holiday!